Error me here.

An Open Letter...

Dear Amazing Client, (yes you!)

I wanted to create a page that could reach out to you, where I could share some of what I have learned over my past 8+ years of operating a mobile spa/kid's birthday party company. Looking back over the years, not only is it soul-stirring to see how much I have grown as a person and woman in business, it is truly amazing to reflect on how much more incredible our birthday parties are year after year. The systems and operations we have in place, the fluidity of training new employees, the start to finish booking experience for our clients... everything just sweetens with time!

Life is full of lessons. One thing my clients may not know about me is that I've always been a dreamer, risk taker, and believer that we can all create the life we always wished to live. Years ago I took the plunge and went into business (with a business partner) which well, unfolded in a way I had never imagined. I love deeply, live passionately, give wholeheartedly and trust a little more than I sometimes should. As a result of this business relationship I was left homeless, severely in debt and it is safe to say this was one of my biggest, humbling life experiences to date. True to form, why fail moderately when you can fail epically?! I always loved the saying, "from ashes to beauty"... at the hardest time in my life when life seemed like ashes trying to burn, I was faced with the (beautiful) reality that I had nothing more to loose, so I may as well do what I love most - and that is exactly what I decided to do.

I have always had a personal connection with children (far too many people have told me I should have been a teacher or youth counsellor - certainly no coincidence). I also used to be that young, vivacious, curious tween so intrigued with beauty. As a kid, creating beauty concoctions in the kitchen was a regular weekend affair for my friends and I (sorry mom, it was us that took all those eggs for our hair!). My interest and curiosity with beauty only grew and evolved with time, from my tweens, teens to adulthood (with me eventually going to college to become an aesthetician), reaching its peak when I reached a pivotal, trying time in my life. Slowly but surely, the universe delivered my one wish to love what I do for a living, and voila! Feel Fabulous Mobile Spa was born, evolving over the years to be what it is today. I remember being that little girl and it makes me over the moon happy to be able to teach kids and teens about self confidence while exploring the wonderful world of beauty together!

Aside from close friends and family, no one really knows about my epic major fail with my former business (what I now call my blessing in disguise), nor do people know that I took a public bus to my very first mobile spa appointment in 2007 (true story!). People don't know that in order to make Feel Fabulous Mobile Spa as amazing as possible, I hardly drew a salary until the last few recent years of my business (maybe not the smartest business decision... after all, we should go into business to make a living, right?!). It is easy for people to see what Feel Fabulous Mobile Spa is today without knowing all it took to get to where we are today. Humble beginnings to rock star status (I'm still a dreamer and a wisher, clearly!). While we now operate our business in 3 cities, truthfully we are still a small business that would be truly thankful and honoured to be of service to you. No matter how much we grow, I think we can all agree that a small business approach to business is more personal and connected. Personal connection and attentiveness to our clients is something I am honoured to do. Never be mistaken in that I do realize the opportunity to be of service to you is a privilege, not to be taken for granted. Let me create an amazing spa birthday party for your special little girl and I promise to make it an experience that will intrigue the girls (even those tomboys!) and leave the birthday girl and all her friends delighted and feeling beautiful, inside and out!

Over the years new mobile spa or birthday party companies have popped up in the cities we operate in. I am a firm believer that there is ample business for everyone. Years of being in business has taught me that a business cannot target every type of client. Every client has different priorities (some may be looking for the highest quality option while others may have tighter budget requirements and may need to look for the most economical option - which I can fully appreciate and respect). My hope for every client is that they find the perfect party option for their daughter's birthday, even if it is with another company.

I've stayed true to the market that I want to target. I want to provide amazing parties for amazing clients. I do also believe a working relationship always goes both ways. I promise to give you my best in exchange for positive, happy energy in return. When I have amazing clients I am energized to continue to be the best at what I do. If one of our clients isn't happy for any reason, my door is always open. Your happiness and satisfaction with our services is the key to the future of my company. While I recognize we may miss out on some bookings simply due to a price point of a competitor that perhaps has chosen to position themselves differently in the market, I know that amazing clients looking for an experienced company and an extraordinary party experience will find that they did not stumble upon our website by accident. I do believe the universe brought us together, and I would love to talk to you!

For those clients who may not be able to utilize our spa birthday party services for any reason, I am here to answer any questions you may have - even if you choose to book with another mobile spa/birthday party company or choose to pull off a spa birthday party on your own. I am happy to let my experience and industry knowledge be of service to you. I give each person my blessing and in exchange, hope you may think of us for a future event, or spread the word about our spa birthday parties to your friends and family.

If you have read this far, you are a client I would love to have. Please give me a call and let's plan something amazing for your daughter!



With love,

Catherine Lalonde
Creative Director and Founder
Feel Fabulous Mobile Spa Inc.